Competition is fierce when it comes to buying and selling real estate and if you are like most real estate agents, your profile and picture is neatly located on the top left hand corner of your company sponsored web site. When you look at your competitor webs sites, the look and feel is essentially the same boring method.

To compete for business in this tough economy you need a PR Video that will set you apart from the other lackluster sites peppering the local realtor sites. Of course, many realtors are not into getting themselves on YouTube using their webcam to promote themselves and would feel very self conscious in doing so.

The answer to this paradox is to use a video production company that can promote you in a professional un-biased manner. Using a qualified spokesperson, your own script and a few photos, you can have a production ready high definition video for less than the cost of a direct mailing.

Within 7 days you can have a video resume promoting your strengths and real estate experience for your website and other online promotional areas that will stand out from the other realtors in your area. This medium will leave a lasting impression on your prospective client that they will remember when they get serious in buying or selling their home.

Marketing campaigns using flyers and refrigerator magnets are long gone. Taking advantage of the internet and online PR Campaigns can be fairly inexpensive and effective for the progressive realtor.

With advent of smart phones it is even more important to have your PR video available for immediate viewing and shareable through social network links. As you become more progressive in online marketing techniques your brand will increasingly become more available to potential customers, the more successful you will become.

In summary, a PR Video should be part of your marketing portfolio so that you can compete and set yourself apart from the others who still have their face plastered on a business card. If you don't, the top agent in that other real estate office will certainly beat you to the next listing because their PR video is much more user friendly in building instant rapport and credibility.